With all the great features listed below, a Google AdWords account is fully customizable for any advertiser.
- Cost-per-click (CPC) pricing, so you pay only for the clicks you've received at a price you've set (choose a maximum CPC from 1 cent USD to US$100).
- Cost-per-impression (CPM) pricing for those who prefer to target individual content sites and pay by the impression.
- Daily budget you set, starting from 1 cent USD.
- Targeted ads you create and manage.
- Ad scheduling: run your ads on the days and hours you want.
- Performance reports 24/7 online in your account.
- Advertising network of sites and products for increased ad exposure.
- One or multiple ads targeted with one or more keywords.
And with no monthly minimum spending limit or time commitment and only a minimal fee to set up your account, Google AdWords is the ideal marketing tool for small to medium businesses.